Videos account for more than 80% of all mobile internet traffic worldwide, demonstrating the importance of video content. As a result, 86 percent of businesses utilize video content as an effective marketing and advertising way.
In social media marketing, Instagram Reels and TikTok have emerged as powerful platforms for businesses to connect with their audience and showcase their brand personality.
With their short-form video format and wide reach, both platforms offer unique opportunities for businesses to engage with their target market. Both offer businesses a dynamic platform to connect with audiences, showcase products, and build brand awareness
But when it comes to choosing between Instagram Reels and TikTok for your industry, which platform is best suited to your business goals?
In terms of short films, Instagram Reels is quite similar to TikTok; therefore it’s crucial to understand their differences, especially if you have a startup or a small business.
We’ll compare them in this post to help you decide which is ideal for your business.
What Is Short-Form Video Content Marketing?
Short-form video content marketing is a form of digital content marketing that involves producing and sharing videos quickly consumed by viewers.
Since short-form video content typically ranges from 15 seconds to two minutes, they are ideal for quickly communicating key messages and ideas. Such content can also be embedded on websites and shared in email campaigns. Short videos are often used on social media platforms such as Instagram, Snapchat, YouTube, Instagram, and TikTok — we’ll focus on the latter two in this blog.
TikTok vs. Instagram Reels: Which One Is Best for Your Business?
In short, it depends upon you.
Here we have compared TikTok and Instagram reels in statistics, the main technical differences, and which one will suit your brand.
TikTok vs Instagram’s statistics
TikTok statistics
- TikTok has gained over 650 million active users in the world.
- More than 2 billion cell phones have the TikTok app installed.
- More than 60 percent of TikTok users are between the ages of 16 and 24.
- TikTok users spend an average of 52 minutes each day on the app.
- TikTok is available in 75 languages to individuals in 155 countries.
Instagram Statistics
- Instagram has more than 1 billion monthly active users worldwide.
- More than 70% of Instagram users are under the age of 35.
- Users spend 53 minutes each day on average on Reels.
- Instagram is available in 36 languages all around the world.
- Around 70 percent of companies in the United States have an Instagram account.
Main technical differences between Instagram Reels vs TikTok
- Audience: While both Reels and TikTok videos offer a similar video format, the audiences that frequent each platform vary vastly. Reels typically appeal to an older demographic, while TikTok is home to younger audiences.
- Video length: Instagram Reels allow you to record 15-second, 30-second, or 60-second videos. On the other hand, TikTok enables you to record videos of 15 seconds, 30 seconds, up to 10 minutes, and even a 3-minute option.
- Music: When it comes to audio, TikTok is a definite winner, having a wider sound library. Sadly, Instagram lags behind because it does not allow brands to use copyrighted music without explicit permission from the audio owner.
- Ad capabilities: If you’re looking to run ads, both should be taken into account as a way to reach an expanded target audience. Instagram and TikTok have practical ad features that allow you to target the right users.
- Video analytics: Both provide valuable information such as the number of views, audience origin, and post engagement. TikTok shows the viewing percentage, while Instagram Reels shows unique users who viewed your video.
As such, it ultimately depends on where your audience is — your audience is the deciding factor when choosing between TikTok and Instagram video content marketing.
Which One Is Better For Your Business?
Both Reels and TikTok make good platforms for business marketing. However, TikTok takes the lead with its exceptional features. Therefore, most businesses will want to use TikTok to advance their brand. However, it’s also important to consider your audience and where they spend their time. So, if your business has a broad audience on Instagram, Reels may be the best platform for expanding your brand.
Don’t be afraid to take advantage of both platform options for your video marketing; they can both do wonders in your favor. Depending on the business or personal brand, utilizing both to bounce content off each other can be an interesting strategy that may lead to many benefits.
TikTok Marketing Strategy: How To Use TikTok for Business
Here are tips to keep in mind if you want to experience success in utilizing TikTok for business:
- Identify your audience: Before you start creating content for the platform, it’s important to be clear about who your audience is. Research hashtags, relevant topics, and trends your target demographic might be interested in. This will help you create content that resonates with them and increases engagement.
- Produce high-quality content: When creating TikTok for business short-form video content, focus on quality over quantity. Your content must be clear, well-produced, and visually appealing. And experiment with different themes to see which works best.
- Capitalize on user-generated content: User-generated content (UGC) does not only help you gain more traction, but they are also virtually free. So keep an eye on trends that you can leverage and share, adding value to your brand’s social media.
- Partner with influencers: Working with influencers is a great way to connect with your target audience and grow your presence on TikTok. Look for influencers with an active, engaged following similar to your target demographic.
- Analyze and refine: Make sure you’re tracking the performance of your TikTok marketing strategy. Pay attention to engagement metrics such as likes, shares, comments, and impressions. This will help you analyze which types of content perform the best so you can adjust your strategy accordingly.
By following these tips, you can use TikTok for business effectively and grow your presence on the platform. Take the time to research and analyze trends to create content that resonates with your audience and drives engagement. With a solid TikTok marketing strategy in place, you’ll be well on your way to success.
Instagram Reels Marketing Strategy: How To Use Instagram Reels for Business
Now, let’s go over tips to guide your Instagram Reels marketing strategy. And later, we’ll give you content ideas to produce creative Instagram Reels and TikTok.
- Have a goal in mind: When you start creating Reels, it’s vital to have an idea of what you want to accomplish. Think about what type of content you want to create and how it fits your overall strategy. What do you hope to achieve with your Reels? Who is your target audience?
- Experiment with themes: Don’t be afraid to experiment with different video themes on Instagram Reels. Try creating instructional videos, behind-the-scenes clips, and even comedic skits! The key is to find what works best for your business.
- Showcase your brand: Ensure your Reels are consistent with your overall brand image. Use the same fonts, styles, and colors in each video to maintain a cohesive look. You should also feature your products or services throughout your Instagram video content to help increase awareness of what you offer.
- Use hashtags: Take advantage of relevant hashtags and popular trends to increase your reach. Use a mix of branded hashtags, including those related to your business or products and trending topics related to your short videos.
- Engage with your audience: Encourage engagement by responding to comments and answering questions on your Reels. This will help build relationships with your customers and increase their loyalty. You can also encourage engagement by hosting giveaways or special promotions.
With these tips, you’ll be able to get the most out of using Instagram Reels for business. Better yet, these hacks apply to both platforms.
Creative Instagram Reels and TikTok Video Ideas for Businesses
TikTok and Instagram Reels are powerful channels for businesses to connect with their followers and engage new customers. They provide an exciting platform to show off products, services, or just the company culture in a fun and creative way.
Here are creative reel ideas for business and TikTok video ideas to try:
- Showcase current products or services through tutorials or demonstrations.
- Highlight customer reviews and experiences with the business.
- Show off special offers and discounts to followers.
- Feature employees in a behind-the-scenes look at the company’s operations.
- Share educational content about your brand or industry topics.
- Hold contests for followers, such as captioning this, hashtag challenges, or giveaways.
- Put together fast-paced montages of daily life in the office or store.
- Create a series that follows employees through their day-to-day tasks.
- Take questions from followers and answer them in an interactive Q&A session.
- Try out fun animations or special effects to make your content stand out.
As such, no matter what kind of TikTok or Instagram Reels you create, they should always be entertaining and engaging for viewers. Think outside the box and have fun with it! With these creative ideas in mind, businesses can leverage TikTok and Instagram Reels as effective marketing tools.
Get More Views With Craxy Ninja’s Instagram and TikTok Marketing Agency
The craze around short videos is not just a trend — it’s here to stay. With the right approach, short video marketing is a potent tool for engaging with audiences and creating lasting relationships. If you want to ensure your video content strategy is geared toward your target audience’s interests, Craxy Ninja’s Instagram and TikTok Marketing Agency is here to help.
Talk to our video and social media marketing team and see how you can benefit from our expertise with a free proposal.
