Craxy Ninja and EPI collaborated on a digital campaign to raise awareness of vaccination in Pakistan, resulting in increased vaccination rates.
For over four decades, the Expanded Programme on Immunization (EPI) has been tirelessly working towards immunizing approximately six million children aged 0-11 months against nine targeted diseases in Pakistan. To support EPI’s mission and promote awareness of their vaccination campaign, Craxy Ninja, a leading digital agency in Islamabad, partnered with EPI to launch a comprehensive digital awareness campaign.
The agency conducted extensive research to understand the target audience’s demographics, preferences, and online behavior. This insight enabled Craxy Ninja to tailor the campaign’s messaging and creative content to resonate with parents, caregivers, and the general public.
Craxy Ninja’s creative team developed visually compelling and informative content that emphasized the benefits of vaccination and the risks associated with the targeted diseases. The campaign utilized a mix of engaging videos, impactful graphics, and informative articles to capture the audience’s attention and deliver the key messages effectively.
The results of Craxy Ninja’s digital awareness campaign for EPI were impressive. The campaign successfully reached millions of individuals, significantly raising awareness about the importance of vaccination and targeted diseases. The engagement metrics, including views, likes, shares, and comments, reflected the campaign’s positive impact on the audience.
More importantly, the campaign contributed to an increased uptake of vaccinations among the target population. By addressing misconceptions, providing accurate information, and emphasizing the benefits of immunization, Craxy Ninja’s campaign played a vital role in increasing vaccination rates and protecting children from preventable diseases.
Craxy Ninja’s partnership with EPI exemplifies the agency’s dedication to promoting awareness of vaccination and preventing targeted diseases. Through the strategic digital awareness campaign, Craxy Ninja had effectively reached and engaged the target audience, driving positive behavioral changes and increasing immunization rates. The campaign’s success demonstrated the power of digital platforms in spreading crucial healthcare messages and supporting EPI’s mission to protect children’s health in Pakistan.
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